Whether it be sourcing creative inspiration, planning & promoting an upcoming event, writing copy for social media, launching into website design or honing in on a client’s branding strategy — believe it or not — this sums up a typical day at Inka. As my time as an intern at Inka Creative comes to a close, here are my top 4 lessons learnt, in hope that they may come in handy for future #inka interns.
You know what they say - you never get a second chance to make a first impression! As the Inka team continues to grow and expand, we’ve taken a quick pause to consider what makes an applicant scream “I AM THE ONE FOR YOU” in the form of a subtly sophisticated resume…here are our top three tips to nailing your first impression.
The Inka team recently styled a dream wedding for Hyatt Place Melbourne, organising and directing the day down to the finest details. The results were some pretty incredible images and an amazing wedding video to match. Keep reading to check them out!
Imagine landing in a new country, you stand in an unfamiliar airport with your possessions crammed into your suitcase. People rush around you, speaking a language that is foreign to you. You are filled with contradictory feelings. Sadness for the friends and family you have left behind, excitement and joy to see your loved ones who will take you to your new home. Fear, apprehension and little bit of thrilling excitement about starting a new life in this unknown land.
Congratulations! You’ve just found an agency that gets you, has great ideas and is ready to max out your marketing activity with all of their creative might! But how do you make the most out of your new relationship with your agency? We’ve put two quick, albeit highly effective, tips to ensure a positive, productive and highly effective working relationship. Here we go!
When the two vibrant and talented dermal clinicians and business owners from Totally Skin & Beauty came to Inka late last year to find out the best way to re-launch their skin business, we were thrilled! (Office full of women, anyone!?)
Maryan and Leelah’s clear passion for skin is nothing short of contagious. Their number one objective is to make people look and feel great in their own skin and their unique vision for their Flinders Lane skin wellness centre was just so exciting, that we were thrilled to play our role in their rebrand. Here’s how we did it…
There’s nothing that floats our boat more at Inka Creative than an integrated marketing and communications campaign that is creative, relatable and interactive, which is why the campaign from Uber and Drinkwise from earlier in the year has caught our attention for all of the right reasons!
Facebook is no longer a platform that simply connects people. As one of the world’s largest social networks, it can be one of the most powerful marketing platforms for your business with the right strategy and execution, especially since its acquisition of Instagram in 2012. It is important to learn how you can transform the way your business engages with customers using the latest tools and technologies Facebook offers.
Memorable branding is certainly one of the most favoured current buzzwords in the world of marketing, PR and social media. But just like so many other buzzwords, do you really know what it means to make your brand memorable? Like, really, really memorable?
We believe that a memorable brand consists of three key ingredients; consistency, knowledge and personality. Sit tight whilst we break it down.