As Shakespeare once said, “What’s in a name?”. For a name alone is just a descriptor and a way to differentiate one thing from another- it doesn’t hold all meaning. I find this idea to be rather relevant to branding today. A lifeless name and logo on a piece of paper, just won’t cut it in today’s marketing climate.

This got me thinking about the brands I love and what they’re doing differently…

In a world of oversaturated media, heightened creativity and the fast-forwarding of TV commercials, it’s become damn near impossible for marketers to make brands stand out from the crowd.

To combat this, brands are more and more frequently turning to “experiential marketing” to show their value to customers in creative new ways and create more meaningful connections.

Whether you’re just starting out, changing paths or opting for a higher rung on the ladder, the way you present yourself matters. This is why building your own personal brand, or ‘persona,’ is as essential as that classic white t-shirt hanging in your wardrobe. We’ve put together some tips to get you started on your path towards building a banging personal brand.

With the impacts of climate change becoming fast apparent throughout the world, many of us here at Inka began to step back and wonder - what can be done to soften the blow to our beautiful planet? This exact question is what pushed us to join Who Gives A Crap with their #PlasticFreeJuly challenge!

Now as July comes to a close we thought we’d share some super easy tips and tricks to help your workplace minimise their carbon footprint to! So here we have 5 simple tips on how to reduce your office’s contribution to climate change!

I don’t remember how old I was when living abroad became my dream. I always wanted to explore the world and to push myself out of my comfort zone. Australia is very far away from my home of Russia (around 15,000 km) and none of my friends had ever been there before. It looked mysterious and beautiful, a perfect place to literally turn your life upside down….

Influencer marketing has been getting a bit of a negative rap in the press recently, but we’re here to tell you that influencers are not the enemy of your brand. Rather, poorly written agreements or lack of any agreement at all might actually be the issue. In this new territory of influencer collaborations, you need a contract. Always. We have put together a check-list of the 5 must haves for any influencer collaboration agreement so you can give it a go yourself.

How do you cut through the noise when your audience is, on average, exposed to around 5,000 ads every day? How do you make your brand heard when the digital landscape is more chaotic than Sephora on Boxing Day? Beautiful design of course.

If you’re part of the 2.23 billion people worldwide that use Facebook or the 1 billion people that use Instagram, then you would definitely be aware of the hashtag #facebookdown, which was trending worldwide last week. The consequences of these platforms crashing left businesses unable to communicate with their audiences.

So like the majority of modern businesses around the world that rely on social media marketing, #facebookdown left us wondering…what would we do if social media disappeared from our lives altogether?

The enormous speed at which the online fashion industry is evolving has made it imperative for brands to not only understand their customer’s journey, but to improve it so that they can best provide a positive, easy and accessible customer experience. Two years ago, my peers and I had the opportunity to redesign ASOS’ CX and our article was published in Marketing Magazine. I was recently reflecting on the article and decided to revisit the site again to see if ASOS have redefined their online retail experience.

Whether it be sourcing creative inspiration, planning & promoting an upcoming event, writing copy for social media, launching into website design or honing in on a client’s branding strategy — believe it or not — this sums up a typical day at Inka. As my time as an intern at Inka Creative comes to a close, here are my top 4 lessons learnt, in hope that they may come in handy for future #inka interns.

You know what they say - you never get a second chance to make a first impression! As the Inka team continues to grow and expand, we’ve taken a quick pause to consider what makes an applicant scream “I AM THE ONE FOR YOU” in the form of a subtly sophisticated resume…here are our top three tips to nailing your first impression.

The Inka team recently styled a dream wedding for Hyatt Place Melbourne, organising and directing the day down to the finest details. The results were some pretty incredible images and an amazing wedding video to match. Keep reading to check them out!

Instagram stories are the mood of the moment, and we’re loving them here at Inka. Check out our top 5 strategic tips to nailing Instagram stories.

Imagine landing in a new country, you stand in an unfamiliar airport with your possessions crammed into your suitcase. People rush around you, speaking a language that is foreign to you. You are filled with contradictory feelings. Sadness for the friends and family you have left behind, excitement and joy to see your loved ones who will take you to your new home. Fear, apprehension and little bit of thrilling excitement about starting a new life in this unknown land.

Congratulations! You’ve just found an agency that gets you, has great ideas and is ready to max out your marketing activity with all of their creative might! But how do you make the most out of your new relationship with your agency? We’ve put two quick, albeit highly effective, tips to ensure a positive, productive and highly effective working relationship. Here we go!

When the two vibrant and talented dermal clinicians and business owners from Totally Skin & Beauty came to Inka late last year to find out the best way to re-launch their skin business, we were thrilled! (Office full of women, anyone!?)

Maryan and Leelah’s clear passion for skin is nothing short of contagious. Their number one objective is to make people look and feel great in their own skin and their unique vision for their Flinders Lane skin wellness centre was just so exciting, that we were thrilled to play our role in their rebrand. Here’s how we did it…

There’s nothing that floats our boat more at Inka Creative than an integrated marketing and communications campaign that is creative, relatable and interactive, which is why the campaign from Uber and Drinkwise from earlier in the year has caught our attention for all of the right reasons!