Simple Ways To Green Out Your Office!

Simple Ways To Green Out Your Office!

With the impacts of climate change becoming fast apparent throughout the world, many of us here at Inka began to step back and wonder - what can be done to soften the blow to our beautiful planet? This exact question is what pushed us to join Who Gives A Crap with their #PlasticFreeJuly challenge!

Now as July comes to a close we thought we’d share some super easy tips and tricks to help your workplace minimise their carbon footprint to! So here we have 5 simple tips on how to reduce your office’s contribution to climate change!

Things No One Tells You About Working Abroad

Things No One Tells You About Working Abroad

I don’t remember how old I was when living abroad became my dream. I always wanted to explore the world and to push myself out of my comfort zone. Australia is very far away from my home of Russia (around 15,000 km) and none of my friends had ever been there before. It looked mysterious and beautiful, a perfect place to literally turn your life upside down….

5 Things For Brands To Remember When Collaborating With Influencers

5 Things For Brands To Remember When Collaborating With Influencers

Influencer marketing has been getting a bit of a negative rap in the press recently, but we’re here to tell you that influencers are not the enemy of your brand. Rather, poorly written agreements or lack of any agreement at all might actually be the issue. In this new territory of influencer collaborations, you need a contract. Always. We have put together a check-list of the 5 must haves for any influencer collaboration agreement so you can give it a go yourself.

#Facebookdown: Why Email Marketing Is Integral To Your Marketing Strategy

#Facebookdown: Why Email Marketing Is Integral To Your Marketing Strategy

If you’re part of the 2.23 billion people worldwide that use Facebook or the 1 billion people that use Instagram, then you would definitely be aware of the hashtag #facebookdown, which was trending worldwide last week. The consequences of these platforms crashing left businesses unable to communicate with their audiences.

So like the majority of modern businesses around the world that rely on social media marketing, #facebookdown left us wondering…what would we do if social media disappeared from our lives altogether?

Redesigning The ASOS Customer Experience

Redesigning The ASOS Customer Experience

The enormous speed at which the online fashion industry is evolving has made it imperative for brands to not only understand their customer’s journey, but to improve it so that they can best provide a positive, easy and accessible customer experience. Two years ago, my peers and I had the opportunity to redesign ASOS’ CX and our article was published in Marketing Magazine. I was recently reflecting on the article and decided to revisit the site again to see if ASOS have redefined their online retail experience.

Tale Of An Inka Intern: My Top 4 Takeaways

Tale Of An Inka Intern: My Top 4 Takeaways

Whether it be sourcing creative inspiration, planning & promoting an upcoming event, writing copy for social media, launching into website design or honing in on a client’s branding strategy — believe it or not — this sums up a typical day at Inka. As my time as an intern at Inka Creative comes to a close, here are my top 4 lessons learnt, in hope that they may come in handy for future #inka interns.