How do you cut through the noise when your audience is, on average, exposed to around 5,000 ads every day? How do you make your brand heard when the digital landscape is more chaotic than Sephora on Boxing Day? Beautiful design of course.
If you’re part of the 2.23 billion people worldwide that use Facebook or the 1 billion people that use Instagram, then you would definitely be aware of the hashtag #facebookdown, which was trending worldwide last week. The consequences of these platforms crashing left businesses unable to communicate with their audiences.
So like the majority of modern businesses around the world that rely on social media marketing, #facebookdown left us wondering…what would we do if social media disappeared from our lives altogether?
The enormous speed at which the online fashion industry is evolving has made it imperative for brands to not only understand their customer’s journey, but to improve it so that they can best provide a positive, easy and accessible customer experience. Two years ago, my peers and I had the opportunity to redesign ASOS’ CX and our article was published in Marketing Magazine. I was recently reflecting on the article and decided to revisit the site again to see if ASOS have redefined their online retail experience.
Whether it be sourcing creative inspiration, planning & promoting an upcoming event, writing copy for social media, launching into website design or honing in on a client’s branding strategy — believe it or not — this sums up a typical day at Inka. As my time as an intern at Inka Creative comes to a close, here are my top 4 lessons learnt, in hope that they may come in handy for future #inka interns.
You know what they say - you never get a second chance to make a first impression! As the Inka team continues to grow and expand, we’ve taken a quick pause to consider what makes an applicant scream “I AM THE ONE FOR YOU” in the form of a subtly sophisticated resume…here are our top three tips to nailing your first impression.
Imagine landing in a new country, you stand in an unfamiliar airport with your possessions crammed into your suitcase. People rush around you, speaking a language that is foreign to you. You are filled with contradictory feelings. Sadness for the friends and family you have left behind, excitement and joy to see your loved ones who will take you to your new home. Fear, apprehension and little bit of thrilling excitement about starting a new life in this unknown land.