As Shakespeare once said, “What’s in a name?”. For a name alone is just a descriptor and a way to differentiate one thing from another- it doesn’t hold all meaning. I find this idea to be rather relevant to branding today. A lifeless name and logo on a piece of paper, just won’t cut it in today’s marketing climate.
This got me thinking about the brands I love and what they’re doing differently…
In a world of oversaturated media, heightened creativity and the fast-forwarding of TV commercials, it’s become damn near impossible for marketers to make brands stand out from the crowd.
To combat this, brands are more and more frequently turning to “experiential marketing” to show their value to customers in creative new ways and create more meaningful connections.
Whether you’re just starting out, changing paths or opting for a higher rung on the ladder, the way you present yourself matters. This is why building your own personal brand, or ‘persona,’ is as essential as that classic white t-shirt hanging in your wardrobe. We’ve put together some tips to get you started on your path towards building a banging personal brand.
With the impacts of climate change becoming fast apparent throughout the world, many of us here at Inka began to step back and wonder - what can be done to soften the blow to our beautiful planet? This exact question is what pushed us to join Who Gives A Crap with their #PlasticFreeJuly challenge!
Now as July comes to a close we thought we’d share some super easy tips and tricks to help your workplace minimise their carbon footprint to! So here we have 5 simple tips on how to reduce your office’s contribution to climate change!
I don’t remember how old I was when living abroad became my dream. I always wanted to explore the world and to push myself out of my comfort zone. Australia is very far away from my home of Russia (around 15,000 km) and none of my friends had ever been there before. It looked mysterious and beautiful, a perfect place to literally turn your life upside down….
Influencer marketing has been getting a bit of a negative rap in the press recently, but we’re here to tell you that influencers are not the enemy of your brand. Rather, poorly written agreements or lack of any agreement at all might actually be the issue. In this new territory of influencer collaborations, you need a contract. Always. We have put together a check-list of the 5 must haves for any influencer collaboration agreement so you can give it a go yourself.
