A New Beginning for St. Skin

When the two vibrant and talented dermal clinicians and business owners from Totally Skin & Beauty came to Inka late last year to find out the best way to re-launch their skin business, we were thrilled! (Office full of women, anyone!?)

Maryan and Leelah’s clear passion for skin is nothing short of contagious. Their number one objective is to make people look and feel great in their own skin and their unique vision for their Flinders Lane skin wellness centre was just so exciting, that we were thrilled to play our role in their rebrand. Here’s how we did it;

The first thing to change was their name. The new name had to reflect their vast knowledge and experience, high-end offering and premium location. And so after much deliberation… St. Skin was born!

Whilst the pair were busily working on renovating the space and perfecting their treatment offerings, Inka got mighty busy piecing together the look and feel of St. Skin’s new “look and feel”. Once we completed a full brand exploration and style guide (which established everything from tone of voice and key messaging right through to colours, fonts and logos), we began integrating their new branding across multiple channels and deliverables, right through to the launch event.

Here’s a snapshot of what the process looked like…


Then signage…

Followed by some beautiful photography, inclusive of planning, styling, creative direction and shooting.

Website, digital design, photography, copywriting, web development and end-to-end social media management…


And finally… PR launch party, brand collaborations and influencer relationship building.

There is nothing better than looking at a brand from a big picture perspective and seeing our client’s visions come into fruition. The re-brand and re-launch of St. Skin was a true indicator of the ongoing, full-serviced relationships we have with our brands at Inka.

And for St. Skin, it’s only just the beginning!

Sara - Inka Creative