The enormous speed at which the online fashion industry is evolving has made it imperative for brands to not only understand their customer’s journey, but to improve it so that they can best provide a positive, easy and accessible customer experience. Two years ago, my peers and I had the opportunity to redesign ASOS’ CX and our article was published in Marketing Magazine. I was recently reflecting on the article and decided to revisit the site again to see if ASOS have redefined their online retail experience.

There’s nothing that floats our boat more at Inka Creative than an integrated marketing and communications campaign that is creative, relatable and interactive, which is why the campaign from Uber and Drinkwise from earlier in the year has caught our attention for all of the right reasons!