If you’re part of the 2.23 billion people worldwide that use Facebook or the 1 billion people that use Instagram, then you would definitely be aware of the hashtag #facebookdown, which was trending worldwide last week. The consequences of these platforms crashing left businesses unable to communicate with their audiences.

So like the majority of modern businesses around the world that rely on social media marketing, #facebookdown left us wondering…what would we do if social media disappeared from our lives altogether?

Instagram stories are the mood of the moment, and we’re loving them here at Inka. Check out our top 5 strategic tips to nailing Instagram stories.

Memorable branding is certainly one of the most favoured current buzzwords in the world of marketing, PR and social media. But just like so many other buzzwords, do you really know what it means to make your brand memorable? Like, really, really memorable?  

We believe that a memorable brand consists of three key ingredients; consistency, knowledge and personality. Sit tight whilst we break it down.