#Facebookdown: Why Email Marketing Is Integral To Your Marketing Strategy

#Facebookdown: Why Email Marketing Is Integral To Your Marketing Strategy

If you’re part of the 2.23 billion people worldwide that use Facebook or the 1 billion people that use Instagram, then you would definitely be aware of the hashtag #facebookdown, which was trending worldwide last week. The consequences of these platforms crashing left businesses unable to communicate with their audiences.

So like the majority of modern businesses around the world that rely on social media marketing, #facebookdown left us wondering…what would we do if social media disappeared from our lives altogether?

Redesigning The ASOS Customer Experience

Redesigning The ASOS Customer Experience

The enormous speed at which the online fashion industry is evolving has made it imperative for brands to not only understand their customer’s journey, but to improve it so that they can best provide a positive, easy and accessible customer experience. Two years ago, my peers and I had the opportunity to redesign ASOS’ CX and our article was published in Marketing Magazine. I was recently reflecting on the article and decided to revisit the site again to see if ASOS have redefined their online retail experience.

Tale Of An Inka Intern: My Top 4 Takeaways

Tale Of An Inka Intern: My Top 4 Takeaways

Whether it be sourcing creative inspiration, planning & promoting an upcoming event, writing copy for social media, launching into website design or honing in on a client’s branding strategy — believe it or not — this sums up a typical day at Inka. As my time as an intern at Inka Creative comes to a close, here are my top 4 lessons learnt, in hope that they may come in handy for future #inka interns.

Sisters Are Doing It For Themselves

Sisters Are Doing It For Themselves

Imagine landing in a new country, you stand in an unfamiliar airport with your possessions crammed into your suitcase. People rush around you, speaking a language that is foreign to you. You are filled with contradictory feelings. Sadness for the friends and family you have left behind, excitement and joy to see your loved ones who will take you to your new home. Fear, apprehension and little bit of thrilling excitement about starting a new life in this unknown land.

Our 2 Key Tips to Get the Most Out of Your Agency

Our 2 Key Tips to Get the Most Out of Your Agency

Congratulations! You’ve just found an agency that gets you, has great ideas and is ready to max out your marketing activity with all of their creative might! But how do you make the most out of your new relationship with your agency? We’ve put two quick, albeit highly effective, tips to ensure a positive, productive and highly effective working relationship. Here we go!

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