OUR INKA CREATIVES
Creative Projects Manager
"I see your brand as a living, breathing thing. Every single touch point contributes to a customer's perception of who your brand is. My goal is to consistently and carefully develop your whole story for maximum impact; ensuring your brand stands out from competitors and is both memorable and meaningful to your customers."
As Inka's Creative Projects Manager, Dee McNamara has a gift for breathing life into brands. Her 15+ years of marketing experience showcase a skill for sharing unique stories. And each tale must be unique as Dee's sweeping portfolio of past clients spans sports, FMCG, product, education, tourism, food and fashion industries.
Her attentiveness and one-size-does-not-fit-all mantra is drawn from scouting leading marketing practices - not only from Australia - but from Dee's travels to conferences and trade shows across Asia, USA and Europe. Her approach has been applied equally to big players such as Pacific Brands and the AFL Players Association as it has to non-profits and more creative projects like Sacred Heart and Museum Victoria.
Playing a major role as part of the Inka Creative team, Dee is in charge of writing a brand's whole story. She takes cares of everything from developing voice, visuals and strategies to curating events and providing creative direction.
Aside from her all-rounder status at Inka HQ, Dee manages to find the time to be published in Marketing magazine and complete her Masters of Marketing at RMIT University.
Your individual brand story is waiting to be told. Let Dee and Inka Creative make it an unforgettable tale.
Social + Digital Guru
'I think my biggest strength is that I’m a creative in a suit. I have a business brain, but my heart is creative. I’m passionate about design, art and visual language and endeavour to carry these principles into my marketing work.'
Whether your brand has already gone viral or barely has a Facebook page, Inka's Website and Social Media Coordinator Chantal Hryniewski can hone your unique story so that it is organically shared throughout the online world.
Balancing an artistic eye with a brain for real results, Chantal breaks down digital barriers, whether that means helping a client build a website from scratch, guiding a brand's identity across the latest social platform or strategizing the "who", "how" and "where" of targeting potential customers.
In the near decade since earning her business degree with a marketing major, Chantal has worked with a range of interior design, retail, and property development clients, dipped into the corporate world and gone solo as a freelance marketer. She also created an online art gallery to boost the profiles of under-the-radar artists and bridge the gap between them and entry-level buyers. This experience strengthened Chantal's empathy for small business people and solidified her belief in how important an online presence is for helping the little guys grow.
Aside from the art world, Chantal's penchant for whipping up delicious raw treats, regular yoga sessions and the odd golden latte reveals another natural affinity; lending her passion for all things holistic to Inka's clients in the wellness sphere.
Your individual brand story is waiting to be told. Let Chantal and Inka Creative make it an unforgettable tale.
ANUCIA DE BOER
Creative Project Coordinator
“I want to work with people that believe in what they do and do what they say they believe.”
From the outside, it may look like Anucia “Nuch” De Boer’s day-to-day schedule involves developing PR, comms and events strategies. But really what she does is to take chaos and fashion it into a kind of beautiful order. With a mind for streamlined thinking and whipping brands’ visions into shape, her weapons of choice are project management app Trello, notebooks and her ever-present ‘to do’ lists.
Anucia adds her extensive background across a range of corporate, public, family-friendly and property events management to the team. She is now thriving on letting her personality and uninhibited ideas shine at Inka (she also thrives on the knowledge that the next lunchtime is always just around the corner). In her time off, Anucia envisions building a self-sustainable property with her partner and hanging out with her rather sassy black cat Archie.
Your individual brand story is waiting to be told. Let Anucia and Inka Creative make it an unforgettable tale.
Creative Marketing Whiz
“I’m driven by being able to use the creative side of my brain to come up with unique ideas to best present brands and products to the world.”
Having spent over five years in brand management – and with a degree in business/marketing – Jayde McVeigh knows how to take care of your brand with as much considered commitment as she takes care of herself. The pro-active and positive outlook that makes her formidable on the rowing machine at gym, naturally translates into re-energising brands and striving to reach communications goals.
While health and wellbeing clients like fitness studios, bicycle labels and supplements have been an intentional focus for Jayde, she has also gathered diverse experience across events, property and hotel, art and food realms. She is personally motivated by being a part of the Inka team as; “a group of people who are vibrant, energetic and full of ideas.”
After hours, Jayde continues telling stories and stretching her creative muscle - though via a completely different medium: music. This accomplished singer, songwriter and guitarist has a penchant for pop and R&B.
Your individual brand story is waiting to be told. Let Jayde and Inka Creative make it an unforgettable tale.
Social + Digital Whiz
“I love the creative design process as a way to solve problems; getting from a thousand different routes down to one perspective.”
Dipping her toes into everything from social media ad design, to wire-framing for web to user experience (UX), Inka's Social and Digital Whiz, Elles Le, can use her innate aptitude for all things visual to strengthen your brand’s aesthetic.
Elles has managed to fit a lot into the short time since completing her degree in commerce, marketing and finance. Her varied experience - drawn from immersion in the worlds of academia, professional women’s organisations and even government – set Elles on the fast track from intern to a permanent member of the Inka Creative family. The greatest communication lesson she has learned so far is to “Understand your audience. Figure out what they want and how fulfil that.”
The best part of her day (aside from the communal Inka team coffee runs) is when she gets the opportunity to break out her Sony A7II camera. As a keen and talented photographer (check her work out), outside of the office you’ll likely find Elles organising shoots with fellow creatives…if she’s not currently tied up aiming for a new high-score on one her many video game consoles.
Your individual brand story is waiting to be told. Let Elles and Inka Creative make it an unforgettable tale.