Prue Aja
Photographer

Sarah Willcocks
Wordsmith

SARA BOROWIAK
Founder + Creative Director

MEET SARA

"Drawing on my extensive knowledge where creating an ‘experience’ is key, we exist to help brands create an overall customer experience that will compliment and enhance that brand’s (our client’s) credibility, reach and vision."

Your brand has a unique story. Inka Creative founder and director Sara Borowiak is here to help you tell it. She won't do it only with words, but through everyday experiences and immersive events.

Sara possesses over a decade's worth of experience working around the globe in marketing and PR for some of the lifestyle industry's leading lights. Organisations she has worked with include Hyatt Hotels, Rolex, Canturi jewels, The British Museum and National Geographic, and tourism associations spanning all the way from Abu Dhabi to Peru. She has personally collaborated on diverse projects for the likes of people like world-renowned anthropologist and UN Messenger of Peace Dame Jane Goodall, and even assisted movie stars like Pierce Brosnan and rock stars such as Joel and Benji Madden on press trips.

If you have an emerging brand, Sara revels in writing your introduction to the world. From consulting on all aspects of your launch to reaching your very first potential customer (and beyond), she is invested in providing your business with a polished, fully-realised jump start. With established brands, Sara excels in providing perspective on your future direction. She can strategise tiny-but-important details like how your product should be gift-wrapped or how staff should welcome customers, all the way up to a complete brand rejuvenation.

Your individual brand story is waiting to be told. Let Sara and Inka Creative make it an unforgettable tale.

DEE MCNAMARA
Brand + Marketing Strategist

MEET DEE

"I see your brand as a living, breathing thing. Every single touch point contributes to a customer's perception of who your brand is. My goal is to consistently and carefully develop your whole story for maximum impact; ensuring your brand stands out from competitors and is both memorable and meaningful to your customers."

As Inka's Creative Projects Manager, Dee McNamara has a gift for breathing life into brands. Her 15+ years of marketing experience showcase a skill for sharing unique stories. And each tale must be unique as Dee's sweeping portfolio of past clients spans sports, FMCG, product, education, tourism, food and fashion industries.

Her attentiveness and one-size-does-not-fit-all mantra is drawn from scouting leading marketing practices - not only from Australia - but from Dee's travels to conferences and trade shows across Asia, USA and Europe. Her approach has been applied equally to big players such as Pacific Brands and the AFL Players Association as it has to non-profits and more creative projects like Sacred Heart and Museum Victoria.

Playing a major role as part of the Inka Creative team, Dee is in charge of writing a brand's whole story. She takes cares of everything from developing voice, visuals and strategies to curating events and providing creative direction.

Aside from her all-rounder status at Inka HQ, Dee manages to find the time to be published in Marketing magazine and complete her Masters of Marketing at RMIT University.

Your individual brand story is waiting to be told. Let Dee and Inka Creative make it an unforgettable tale.

ANUCIA DE BOER
Projects, People + Culture Manager

MEET ANUCIA

“I want to work with people that believe in what they do and do what they say they believe.”

From the outside, it may look like Anucia “Nush” de Boer’s day-to-day schedule involves developing PR, comms and events strategies. But really what she does is to take chaos and fashion it into a kind of beautiful order. With a mind for streamlined thinking and whipping brands’ visions into shape, her weapons of choice are project management app Trello, notebooks and her ever-present ‘to do’ lists.

Anucia adds her extensive background across a range of corporate, public, family-friendly and property events management to the team. She is now thriving on letting her personality and uninhibited ideas shine at Inka (she also thrives on the knowledge that the next lunchtime is always just around the corner). In her time off, Anucia envisions building a self-sustainable property with her partner and hanging out with her rather sassy black cat Archie.

Your individual brand story is waiting to be told. Let Anucia and Inka Creative make it an unforgettable tale.

ALANAH MOIR
Marketing Communications Coordinator

MEET ALANAH

“For me, creativity is sparked by travelling and meeting new people. Uncovering other people’s stories and learning how they have achieved what they have really inspires me to strive harder for clients.”

As a blogger, skincare obsessive, avid cook and human guardian to two beach-going Cavoodles, Alanah is truly immersed in all things lifestyle. She translates this natural affinity to her work at Inka as our resident Influencer wrangler, brand researcher/matchmaker and social media content creator. Alanah prides herself on her stalking skills on social; making it her business to know the who’s who of the digital space, what they like and what they’re up to next weekend (almost). 

As well as assisting with communications campaign development, Alanah particularly enjoys seeing Inka’s vision for our clients come to life through her contributions to engaging, stylised events. She credits the confidence she has in her creative choices to working alongside such an empowering and supportive in-house team (a little chocolate also helps her along the way).

Your individual brand story is waiting to be told. Let Alanah and Inka Creative make it an unforgettable tale.