You know those mouth watering brands that seem to always get the balance juuuuust right? They're perfectly juicy and rich and full of all of the right flavours. They're the kind of brands that don't just look good, but sound good and feel good. They're ones that leave an unforgettable taste in your mouth. But other than juicy deliciousness, what actually is a memorable brand and how do you create one?

Your first job is all about trying out new things and taking measured risks - sometimes this is going to see you making mistakes. If you were to avoid every potential failure you wouldn’t ever develop or learn. Each small fault you make represents something new you’ve attempted, something new you’ve learnt and a level of growth or development you’ve achieved.

The best way to create a thriving business is through building and nurturing your community - your clients, your consumers, your staff, your team, your online followers, your peers.

And how do we build communities? Through shared beliefs, passions, causes, and moments that mean something to us.

When there are so many opportunities out there - amazing people to work with, interesting projects to be a part of - how do you decide where to direct your energy and avoid the burn-out that comes with having your mind and time spread across too many things?

Well well well, the all too common saying of ‘fake it ‘til you make it’ has hit a head. No longer do people want to be showered with what life would be like if they were a billionaire living on a yacht. Now, people want to know how they can live life as exuberantly as someone who was, say, living on said yacht, but, with the transparency of the seasickness and the hideous life jacket.

A killer marketing strategy should always look at all of your different touch points and how they work together to make your brand stand out from the crowd.

It might sound a little bit daunting trying to stay on top of everything, but it’s not as hard as you might think and in my opinion, it’s one of the best things you can do for your marketing strategy. Let me tell you why.

The novelty of having “all the time in the world” to do things which once sparked inspiration in the initial stages of lockdown, have well and truly worn off. But who’s to say that you can’t bring back that creative fire that was once in your belly?

Here are some of our team’s fave tips and tricks for rediscovering your creative drive, in a time when you might not be feeling creatively inclined.

The past 6 years of Inka Creative have had it all. They’ve been exhilarating, scary, inspiring, hard at times, but also one of the most rewarding things I’ve ever done. So as we enter our 6th year of Inka Creative, I’d like to salute to the past years that have shaped Inka (and myself!) into what it is today, by sharing some of the most important things I’ve learnt with you, our wonderful Inka family!

Ready? Here they are…

As we’ve all trudged back to our makeshift home offices for the foreseeable future, returning to normal life now seems that tiny bit further out of reach. If you’re like us and the thousands of others who have sadly said à bientôt to our beloved offices, desk plants, and fave lunch spots, it’s fair to say working from home has tugged on our heartstrings more than expected. So as teams stay physically distanced for the immediate future, it’s important to recreate your company culture in the comfort of your own home.

We’ve popped together a list of questions and advice that’ll get your creative email juices flowing. It’s 10 things that’ll inspire you to think a little harder about your current email marketing campaigns and hopefully help you up the ante when it comes to sending EDMs. Without further ado...

We all spend a lot of time online, looking at pretty images and soaking up quotes and captions from our favourite brands. But what makes a brand’s online presence so captivating that we choose to stop and read their Instagram posts and Facebook updates rather than scrolling on by?

‘Email marketing is dead’ - a phrase that we’ve heard far too many times for our liking and one that gives marketing agencies all across the globe nightmares. We’re here to set the record straight wth our top 3 reasons why email marketing is integral to your brand.

It’s funny how things can change so quickly. Eight months ago I was walking around Rome (no face mask needed), experiencing everything Europe had on offer and completing the trip of a lifetime. Then Coronavirus came along and decided to put everything on hold…

There’s a lot we can’t control right now, but putting plans in place for the things we can control has given us a whole new purpose at Inka. And we wanted to share those inspired, purposeful feelings with you. So we’ve popped together a list of 5 practical things you can do, right now, for your brand.

As Shakespeare once said, “What’s in a name?”. For a name alone is just a descriptor and a way to differentiate one thing from another- it doesn’t hold all meaning. I find this idea to be rather relevant to branding today. A lifeless name and logo on a piece of paper, just won’t cut it in today’s marketing climate.

This got me thinking about the brands I love and what they’re doing differently…

In a world of oversaturated media, heightened creativity and the fast-forwarding of TV commercials, it’s become damn near impossible for marketers to make brands stand out from the crowd.

To combat this, brands are more and more frequently turning to “experiential marketing” to show their value to customers in creative new ways and create more meaningful connections.

Whether you’re just starting out, changing paths or opting for a higher rung on the ladder, the way you present yourself matters. This is why building your own personal brand, or ‘persona,’ is as essential as that classic white t-shirt hanging in your wardrobe. We’ve put together some tips to get you started on your path towards building a banging personal brand.

With the impacts of climate change becoming fast apparent throughout the world, many of us here at Inka began to step back and wonder - what can be done to soften the blow to our beautiful planet? This exact question is what pushed us to join Who Gives A Crap with their #PlasticFreeJuly challenge!

Now as July comes to a close we thought we’d share some super easy tips and tricks to help your workplace minimise their carbon footprint to! So here we have 5 simple tips on how to reduce your office’s contribution to climate change!

I don’t remember how old I was when living abroad became my dream. I always wanted to explore the world and to push myself out of my comfort zone. Australia is very far away from my home of Russia (around 15,000 km) and none of my friends had ever been there before. It looked mysterious and beautiful, a perfect place to literally turn your life upside down….

Influencer marketing has been getting a bit of a negative rap in the press recently, but we’re here to tell you that influencers are not the enemy of your brand. Rather, poorly written agreements or lack of any agreement at all might actually be the issue. In this new territory of influencer collaborations, you need a contract. Always. We have put together a check-list of the 5 must haves for any influencer collaboration agreement so you can give it a go yourself.

How do you cut through the noise when your audience is, on average, exposed to around 5,000 ads every day? How do you make your brand heard when the digital landscape is more chaotic than Sephora on Boxing Day? Beautiful design of course.

If you’re part of the 2.23 billion people worldwide that use Facebook or the 1 billion people that use Instagram, then you would definitely be aware of the hashtag #facebookdown, which was trending worldwide last week. The consequences of these platforms crashing left businesses unable to communicate with their audiences.

So like the majority of modern businesses around the world that rely on social media marketing, #facebookdown left us wondering…what would we do if social media disappeared from our lives altogether?

The enormous speed at which the online fashion industry is evolving has made it imperative for brands to not only understand their customer’s journey, but to improve it so that they can best provide a positive, easy and accessible customer experience. Two years ago, my peers and I had the opportunity to redesign ASOS’ CX and our article was published in Marketing Magazine. I was recently reflecting on the article and decided to revisit the site again to see if ASOS have redefined their online retail experience.

Whether it be sourcing creative inspiration, planning & promoting an upcoming event, writing copy for social media, launching into website design or honing in on a client’s branding strategy — believe it or not — this sums up a typical day at Inka. As my time as an intern at Inka Creative comes to a close, here are my top 4 lessons learnt, in hope that they may come in handy for future #inka interns.

You know what they say - you never get a second chance to make a first impression! As the Inka team continues to grow and expand, we’ve taken a quick pause to consider what makes an applicant scream “I AM THE ONE FOR YOU” in the form of a subtly sophisticated resume…here are our top three tips to nailing your first impression.

The Inka team recently styled a dream wedding for Hyatt Place Melbourne, organising and directing the day down to the finest details. The results were some pretty incredible images and an amazing wedding video to match. Keep reading to check them out!

Instagram stories are the mood of the moment, and we’re loving them here at Inka. Check out our top 5 strategic tips to nailing Instagram stories.

Imagine landing in a new country, you stand in an unfamiliar airport with your possessions crammed into your suitcase. People rush around you, speaking a language that is foreign to you. You are filled with contradictory feelings. Sadness for the friends and family you have left behind, excitement and joy to see your loved ones who will take you to your new home. Fear, apprehension and little bit of thrilling excitement about starting a new life in this unknown land.

Congratulations! You’ve just found an agency that gets you, has great ideas and is ready to max out your marketing activity with all of their creative might! But how do you make the most out of your new relationship with your agency? We’ve put two quick, albeit highly effective, tips to ensure a positive, productive and highly effective working relationship. Here we go!