You know those mouth watering brands that seem to always get the balance juuuuust right? They're perfectly juicy and rich and full of all of the right flavours. They're the kind of brands that don't just look good, but sound good and feel good. They're ones that leave an unforgettable taste in your mouth. But other than juicy deliciousness, what actually is a memorable brand and how do you create one?
Your first job is all about trying out new things and taking measured risks - sometimes this is going to see you making mistakes. If you were to avoid every potential failure you wouldn’t ever develop or learn. Each small fault you make represents something new you’ve attempted, something new you’ve learnt and a level of growth or development you’ve achieved.
Well well well, the all too common saying of ‘fake it ‘til you make it’ has hit a head. No longer do people want to be showered with what life would be like if they were a billionaire living on a yacht. Now, people want to know how they can live life as exuberantly as someone who was, say, living on said yacht, but, with the transparency of the seasickness and the hideous life jacket.
A killer marketing strategy should always look at all of your different touch points and how they work together to make your brand stand out from the crowd.
It might sound a little bit daunting trying to stay on top of everything, but it’s not as hard as you might think and in my opinion, it’s one of the best things you can do for your marketing strategy. Let me tell you why.
The novelty of having “all the time in the world” to do things which once sparked inspiration in the initial stages of lockdown, have well and truly worn off. But who’s to say that you can’t bring back that creative fire that was once in your belly?
Here are some of our team’s fave tips and tricks for rediscovering your creative drive, in a time when you might not be feeling creatively inclined.
The past 6 years of Inka Creative have had it all. They’ve been exhilarating, scary, inspiring, hard at times, but also one of the most rewarding things I’ve ever done. So as we enter our 6th year of Inka Creative, I’d like to salute to the past years that have shaped Inka (and myself!) into what it is today, by sharing some of the most important things I’ve learnt with you, our wonderful Inka family!
Ready? Here they are…
