Inka Team

How To Create A Memorable Brand

How To Create A Memorable Brand

You know those mouth watering brands that seem to always get the balance juuuuust right? They're perfectly juicy and rich and full of all of the right flavours. They're the kind of brands that don't just look good, but sound good and feel good. They're ones that leave an unforgettable taste in your mouth. But other than juicy deliciousness, what actually is a memorable brand and how do you create one?

#Facebookdown: Why Email Marketing Is Integral To Your Marketing Strategy

#Facebookdown: Why Email Marketing Is Integral To Your Marketing Strategy

If you’re part of the 2.23 billion people worldwide that use Facebook or the 1 billion people that use Instagram, then you would definitely be aware of the hashtag #facebookdown, which was trending worldwide last week. The consequences of these platforms crashing left businesses unable to communicate with their audiences.

So like the majority of modern businesses around the world that rely on social media marketing, #facebookdown left us wondering…what would we do if social media disappeared from our lives altogether?

Our 2 Key Tips to Get the Most Out of Your Agency

Our 2 Key Tips to Get the Most Out of Your Agency

Congratulations! You’ve just found an agency that gets you, has great ideas and is ready to max out your marketing activity with all of their creative might! But how do you make the most out of your new relationship with your agency? We’ve put two quick, albeit highly effective, tips to ensure a positive, productive and highly effective working relationship. Here we go!

Making Your Brand More Memorable

Making Your Brand More Memorable

Memorable branding is certainly one of the most favoured current buzzwords in the world of marketing, PR and social media. But just like so many other buzzwords, do you really know what it means to make your brand memorable? Like, really, really memorable?  

We believe that a memorable brand consists of three key ingredients; consistency, knowledge and personality. Sit tight whilst we break it down.