Millie Cincotta

Why fake it 'til you make it isn’t always the way when it comes to marketing 

Why fake it 'til you make it isn’t always the way when it comes to marketing 

Well well well, the all too common saying of ‘fake it ‘til you make it’ has hit a head. No longer do people want to be showered with what life would be like if they were a billionaire living on a yacht. Now, people want to know how they can live life as exuberantly as someone who was, say, living on said yacht, but, with the transparency of the seasickness and the hideous life jacket.