In a world of oversaturated media, heightened creativity and the fast-forwarding of TV commercials, it’s become damn near impossible for marketers to make brands stand out from the crowd.
To combat this, brands are more and more frequently turning to “experiential marketing” to show their value to customers in creative new ways and create more meaningful connections.
Whether you’re just starting out, changing paths or opting for a higher rung on the ladder, the way you present yourself matters. This is why building your own personal brand, or ‘persona,’ is as essential as that classic white t-shirt hanging in your wardrobe. We’ve put together some tips to get you started on your path towards building a banging personal brand.
With the impacts of climate change becoming fast apparent throughout the world, many of us here at Inka began to step back and wonder - what can be done to soften the blow to our beautiful planet? This exact question is what pushed us to join Who Gives A Crap with their #PlasticFreeJuly challenge!
Now as July comes to a close we thought we’d share some super easy tips and tricks to help your workplace minimise their carbon footprint to! So here we have 5 simple tips on how to reduce your office’s contribution to climate change!
I don’t remember how old I was when living abroad became my dream. I always wanted to explore the world and to push myself out of my comfort zone. Australia is very far away from my home of Russia (around 15,000 km) and none of my friends had ever been there before. It looked mysterious and beautiful, a perfect place to literally turn your life upside down….
Influencer marketing has been getting a bit of a negative rap in the press recently, but we’re here to tell you that influencers are not the enemy of your brand. Rather, poorly written agreements or lack of any agreement at all might actually be the issue. In this new territory of influencer collaborations, you need a contract. Always. We have put together a check-list of the 5 must haves for any influencer collaboration agreement so you can give it a go yourself.
If you’re part of the 2.23 billion people worldwide that use Facebook or the 1 billion people that use Instagram, then you would definitely be aware of the hashtag #facebookdown, which was trending worldwide last week. The consequences of these platforms crashing left businesses unable to communicate with their audiences.
So like the majority of modern businesses around the world that rely on social media marketing, #facebookdown left us wondering…what would we do if social media disappeared from our lives altogether?
The enormous speed at which the online fashion industry is evolving has made it imperative for brands to not only understand their customer’s journey, but to improve it so that they can best provide a positive, easy and accessible customer experience. Two years ago, my peers and I had the opportunity to redesign ASOS’ CX and our article was published in Marketing Magazine. I was recently reflecting on the article and decided to revisit the site again to see if ASOS have redefined their online retail experience.
